Are you a marketing maven with a knack for audience engagement? We're seeking a dynamic individual to lead our marketing efforts and enhance our connection with diverse audiences. Reporting to the Director, you'll have the opportunity to shape our marketing strategy and make a tangible impact on our organisation's growth. Plus, you'll spearhead the marketing and communications for the upcoming Glasgow Doors Open Days Festival—an exciting opportunity to showcase Glasgow's architectural and cultural heritage to the world.

Full job description can be found in the recruitment pack below.

Reporting to the Director and working closely with other colleagues, the role will focus on delivering Glasgow Doors Open Days Festival, including fundraising, developing an events programme, liaising with participants and partner organisations, marketing, press and publicity for the event (in conjunction with GBPT’s Marketing and Audience Development Officer).

Job Description:

• Co-ordinating and curating Glasgow Doors Open Days Festival.
• Ensuring the event is inclusive and as far reaching as possible to involve all Glasgow’s citizens, particularly those in areas of significant deprivation.
• Development of the programme – seeking out new participants in response and programming additional events.
• Identifying an annual theme and encouraging participant organisations to programme specific activity based on this theme.
• Devising and coordinating other activities, including cultural events, aiming to ensure the event remains relevant, fresh, and innovative.
• Developing, programming, and managing a talk series at the pop-up Festival Hub.
• Encouraging a series of walks and digital tours and incorporating these into the programme.
• Fundraising including writing applications for grants, developing an offer for sponsors, and securing sponsorship and advertising income.
• Drafting and management of the festival budget.
• Producing information and guidance for partner organisations, participating venues and talk leaders.
• Development and maintenance of Glasgow Doors Open Days website including copywriting / proofing participants’ marketing copy.
• Producing and delivering a cost-effective marketing strategy in conjunction with the Trust’s Marketing and Audience Development Officer, including management of social media channels.
• Liaising with the volunteer walk leaders, participant building operators, partner organisations, and the national Doors Open Day Co-ordinator based in the Scottish Civic Trust.
• Recruitment and management of freelancers (Volunteer Co-ordinator, Tech Manager, Web Developer, Photographer, Videographer, etc.) festival volunteers and interns.
• Fostering educational links with local schools.
• Producing and distributing visitor and participant surveys, maximising survey responses, and collating feedback for final eventIMPACTS report.
• Writing an evaluation report for the festival and distributing this to funders.
• Considering risks, conducting risk assessments as required and considering insurance requirements in relation to the festival and other events.
• Representing the Trust in official meetings with statutory bodies, funding institutions, volunteers, etc.
• Occasional public speaking and media appearances.
• Assisting with the preparation of the Trust’s Annual Report.
• Assisting with other project development work associated with building projects and community engagement work as and when required. For example, preparation of funding applications, liaising with professional consultants and co-ordination/delivery of projects.
• General office administration in relation to the role.

Hours, Salary & Benefits

This role is full time. However, candidates wishing to propose delivering the role in a part time capacity might be considered.

The post will initially be offered on a probationary period of 6 months.

The starting salary will be £30,000 - £32,500 per annum, dependent on experience.

The post is largely office-based, at Glasgow Building Preservation Trust offices at the Wellpark Enterprise Centre, 120 Sydney Street, Glasgow.

Occasional home working can be accommodated, and the role will involve visiting buildings, attending meetings out with the office and evening and weekend working, particularly during the festival itself. Time off in lieu will be granted for agreed working out of normal working hours.

Following successful completion of the probationary period, you will be eligible for enrolment into the company’s pension scheme including an employer’s contribution of 6.0% of salary.